Sales Training – Training Matrix

“Under pressure to drop price? Are your revenues and margins getting squeezed?”

“In business you don't get what you deserve.... you get what you negotiate!”

Listed below are a few examples of what can be incorporated into a program: 

Planning & Preparation

Selling Steps - Selling Tools

Questioning Techniques

Listening Skills

Features & Benefits

Overcoming Objections

Closing Techniques

Presentation Techniques

Telephone Skills

Customer Care

Advanced Selling & Negotiation Techniques

Planning & Preparation – specific targeting

Selling Steps - Selling Tools

Questioning Techniques –do you really know your customers?

Advanced Listening Skills

Features & Benefits – How to focus

Overcoming Objections

Improved Closing Techniques

Advanced Presentation Techniques

Pro-active Customer Care

Major Contract Negotiations inc. Retro-rebates & over-riders.

Category Management

EDLP

Understanding Market Segmentation and value of each area.

EPOS Analysis

Supply Chain Management - Value Chain Analysis

New Product Development. Research to Launch Strategy

How to Manage Major Multiple Retailers

Please click on the link below to see a part example of a training package developed for an FMCG company.

It is intended to be a rolling three year programme to continuously improve their account manager’s skill set.

An additional benefit has been a significant increase in staff retention figures.

We also have the ability to combine with professionally accredited sales qualifications.